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	<title>Myair.com magazine</title>
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	<link>http://www.myairmagazine.com</link>
	<description>inflight magazine of myair.com</description>
	<pubDate>Fri, 01 May 2009 15:43:42 +0000</pubDate>
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		<title>UN ALTRO GIORNO IN PARADISO</title>
		<link>http://www.myairmagazine.com/2009/05/01/un-altro-giorno-in-paradiso/</link>
		<comments>http://www.myairmagazine.com/2009/05/01/un-altro-giorno-in-paradiso/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 23:00:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Destinazione]]></category>

		<guid isPermaLink="false">http://www.myairmagazine.com/?p=334</guid>
		<description><![CDATA[Riconosciute come riserva naturale nel 1989, le isole Tremiti offrono un’esperienza da non dimenticare]]></description>
			<content:encoded><![CDATA[<p><em>Le Isole Tremiti, incontaminata riserva naturale dal 1989, offrono una vacanza unica, che non potrete dimenticare</em></p>
<p>test di <strong>Nattacia Dabeskii</strong></p>
<p align="center"><img height="286" width="430" src="/images/2009/may/06.jpg" alt="" /></p>
<p>Conosciute anche come &ldquo;le perle dell&rsquo;Adriatico&rdquo;, situate a pochi chilometri dalle coste settentrionali del Gargano, in Puglia, le Isole Tremiti sono senza dubbio un affascinante e mozzafiato &ldquo;paradiso&rdquo; marino.</p>
<p>Considerate pure un vero e proprio museo a cielo aperto, le cinque isole che formano il piccolo arcipelago vantano traccie di cilivizzazione a partire dall&rsquo;et&agrave; del Ferro, passando per l&rsquo;et&agrave; Classica ed Ellenistica. Nel periodo del dominio romano dell&rsquo;Adriatico, le Tremiti erano conosciute con il nome di isole Diomedee - dal nome di Diomede, mitologica figura greca che, secondo la leggenda, vi avrebbe per lungo tempo soggiornato - mentre la denominazione attuale &egrave; da attribuirsi agli antichi Romani, che vennero ispirati dai tre monti che si stagliano dalle trasparenti acque del mare contro il vivido blu del cielo.</p>
<p>La bellezza naturalistica e paesaggistica delle Tremiti fa di questo piccolo arcipelago un mondo sorprendentemente ancora incontaminato ed ideale per gli amanti del mare e della natura in genere, per gli appassionati di vela e subacquea in particolare. Tra le tante meraviglie si distingue, per bellezza ed unicit&agrave; del patrimonio ittico, il parco marino, sicuramente uno dei pi&ugrave; emozionanti d&rsquo;Italia, caratterizzato, oltre che dalla suggestiva conformazione dei fondali, dall&rsquo;eccezionale ricchezza dei tesori nascosti e dei relitti storici.</p>
<p>Immergersi nel mare che bagna le coste frastagliate delle cinque isole significa, letteralmente, fare un tuffo nel passato. Ancora oggi, infatti, i suoi fondali cullano un&rsquo;ammirevole galea della flotta turca del 1500 DC, quattro cannoni di bronzo dello stesso periodo, tre tegole romane del primo secolo AD. Tra i pi&ugrave; straordinari e recenti ritrovamenti storici figura sicuramente &ldquo;Il Lombardo&rdquo;, uno dei piroscafia ruote utilizzato nel 1860 da Garibaldi per la &ldquo;spedizione dei Mille&rdquo;, affondato tragicamente con tutto il suo equipaggio e ritrovato nel 2005 all&rsquo;imbocco della Cala degli Inglesi.</p>
<p>Presso la Punta di Ponente, sui fondali tra Cala di Zio Cesare e Punta Diavolo, si trova il relitto di una nave stipata di ben 900 anfore, risalente al periodo pi&ugrave; florido dei ricchi commerci che gli antichi Romani svolgevano nel Mediterraneo.</p>
<p>Abitate da poco pi&ugrave; di trecento persone, le cinque isole si contraddistiguono per le proprie peculiarit&agrave; paesaggistiche e storiche.</p>
<p>L&rsquo;isola di San Domino, la pi&ugrave; grande per estensione, &egrave; pure la pi&ugrave; frequentata dell&rsquo;archipelago. Unica ad avere strutture adeguate ad un turismo internazionale - il porto di arrivo dei numerosi traghetti provenienti dalla terraferma, alcuni villaggi turistici - l&rsquo;isola, a differenza delle altre, vanta una vegetazione fitta e rigogliosa, costituita prevalentemente da pinete di Pino d&rsquo;Aleppo. Da non perdere assolutamente sono le numerose baie e cale, tra cui vanno menzionate la Cala Tamariello, la gi&agrave; citata Cala degli Inglesi, la Cala Tramontana e quella dei Benedettini.</p>
<p>Gli amanti della vita da spiaggia, invece, potranno frequentare Cala delle Arene, il cui nome celebra proprio la maggiore distesa di sabbia dell&rsquo;arcipelago.</p>
<p>Un altro fiore all&rsquo;occhiello dell&rsquo;isola &egrave; rappresentato dalle numerose grotte naturali. Non si pu&ograve; certo lasciare le Tremiti senza averne visitate alcune, a partire dalla pi&ugrave; celebre, la Grotta delle Viole. Spettacolare per l&rsquo;incredibile ricchezza cromatica, la grotta vanta un arcobaleno di colori sfavillanti grazie alle pareti coperte di fiori dalle tonalit&agrave; rosa- violacee, argentee e gialle. Da non perdere neppure la Grotta delle Rondinelle, quella delle Murene e la Grotta del Coccodrillo.</p>
<p>Dalla pi&ugrave; piccola delle Tremiti, l&rsquo;isola di San Nicola, si possono ammirare gli Scogli Segati e la Grotta di San Michele, ma &egrave; nell&rsquo;eredit&agrave; storico-culturale che essa spicca sulle altre. L&rsquo;impronta medioevale &egrave; visibile nel complesso abbaziale di Santa Maria a Mare, in posizione dominante sul porto dell&rsquo;isola, dove si trovano testimonianze di monaci benedettini e cistercensi, ma anche nella Cisterna della Meridiana e nella sua Loggia, nel Torrione Angioino ed ancora nel Castello dei Badiali e nel Torrione del Cavaliere del Crocifisso, circondati dalle imponenti mura di cinta. L&rsquo;isola ospita pure i resti di due &ldquo;domus&rdquo; romane ed una necropoli risalente al periodo ellenistico, composta da due tombe &ldquo;a grotticella&rdquo;, una delle quali nota proprio come Tomba di Diomede.</p>
<p>L&rsquo;isola di Capraia, dalle coste frastagliate e dalle bellissime inseranture, &egrave; seconda per estensione e trae il suo nome dalla pianta del cappero, di cui &egrave; ricoperta. Completamente disabitata, l&rsquo;isola &egrave; parte della Riserva marina delle Isole Tremiti e si distingue per la presenza degli &ldquo;architelli&rdquo;, archi formati da rocce granitiche dai colori pi&ugrave; variegati. Il pi&ugrave; noto &egrave; quello detto &ldquo;di Capraia&rdquo;, in prossimit&agrave; del faro e sul cui sfondo si intravede il Gargano: con la sua forma a &ldquo;collo d&rsquo;oca&rdquo; &egrave; un piccolo capolavoro che inquadra un bacino color smeraldo.</p>
<p>Anche Cretaccio e Pianosa sono completamente disabitate. Conosciuta anche come lo &ldquo;Scoglio&rdquo;, per la scarsezza della vegetazione, Cretaccio &egrave; quasi spaccata in due blocchi da una profonda fenditura. Sulla sua costa si possono ammirare i resti di un piccolo porticciolo benedettino, ma il punto forte dell&rsquo;isola rimangono pur sempre i fondali, essi pure protetti dall&rsquo;istituzione della riserva marina.</p>
<p>Pianosa &egrave; l&rsquo;unica delle cinque isole ad essere considerata riserva naturale totale: dal 1989 &egrave; stato imposto il divieto di navigazione entro i 500 metri dalla costa, nonch&egrave; quello di pesca e di immersione non autorizzate. Il suo ricco patrimonio marino &egrave; considerato uno dei pi&ugrave; incontaminati d&rsquo;Italia.</p>
<p>Lo scorso marzo, il sindaco delle Tremiti ha provocatoriamente messo all&rsquo;asta l&rsquo;isola per dieci milioni di euro e tra i possibili acquirenti si &egrave; fatta avanti la Libia, che gi&agrave; 30 anni fa ne rivendicava la podest&agrave; in onore dei cittadini libici l&igrave; deportati durante la Guerra di Libia.</p>]]></content:encoded>
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		<title>SALVIAMO LE FORESTE PLUVIALI</title>
		<link>http://www.myairmagazine.com/2009/05/01/salviamo-le-foreste-pluviali/</link>
		<comments>http://www.myairmagazine.com/2009/05/01/salviamo-le-foreste-pluviali/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 23:00:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Gastronomia]]></category>

		<guid isPermaLink="false">http://www.myairmagazine.com/?p=323</guid>
		<description><![CDATA[I contadini dell’Honduras adottano nuovi metodi di agricoltura per preservare le foreste pluviali]]></description>
			<content:encoded><![CDATA[<p><em>Una rivoluzionaria tecnica di agricoltura per preservare le foreste pluviali del mondo</em></p>
<p>testo di <strong>Daniel Elkan</strong></p>
<p align="center"><img height="283" width="450" src="/images/2009/may/042_MYAIR_May-July09 saving_the_rainforest01-00.jpg" alt="" /></p>
<p>Non me lo sarei mai aspettato&raquo;, dice Reuben Mendoza, sorridendo tra le frasche di alte piante di mais. Tutt&rsquo;intorno, il fitto fogliame verde blocca la vista delle circostanti colline della Monta&ntilde;a del Carbon, nella provincia di Olancho, Honduras settentrionale. Per Mendoza, &egrave; il sesto buon raccolto consecutivo, garanzia di cibo sufficiente per la sua famiglia di quattro figli. Difficile a credersi, dieci anni fa questo lembo di terra era praticamente sterile e forniva al massimo un solo raccolto, peraltro ben pi&ugrave; scarso di quelli attuali.</p>
<p>All&rsquo;epoca Mendoza era il classico coltivatore- disboscatore, uno dei circa trecento milioni ancora attivi nel mondo. Ogni anno questa gente disperatamente povera tenta di sopravvivere abbattendo le foreste a colpi di machete e bruciando i ceppi per fare spazio a coltivazioni di variet&agrave; quali mais e fagioli.</p>
<p>C&rsquo;&egrave; un problema, per&ograve;. Il terreno delle foreste pluviali perde rapidamente la propria fertilit&agrave; quando viene coltivato e dopo uno, massimo due anni, un agricoltore deve disboscare una nuova zona di foresta, ricominciando da capo. Questa pratica, fino a qualche anno fa ancora sostenibile grazie alla sua limitata diffusione ed all&rsquo;estensione delle forseste, &egrave; oggi la prima causa di deforestazione al mondo. Ogni anno l&rsquo;incendio delle foreste rilascia nell&rsquo;atmosfera 1,5 miliardi di tonnellate di CO2, un quinto del totale globale.</p>
<p>Nel 1999, in seguito al suo incontro con Mike Hands, studioso britannico di ecologia tropicale, Mendoza pot&egrave; sperimentare un differente modo di coltivare. Hands aveva ideato un nuovo metodo per la coltivazione detto &ldquo;a filari di inga&rdquo;, in grado di consentire l&rsquo;utilizzo di un determinato appezzamento per un numero indefinito di anni ed evitando, quindi, i continui spostamenti che &lsquo;consumano&rsquo; la foresta.</p>
<p>Per non compromettere il proprio sostentamento, inizialmente Mendoza applic&ograve; questo approccio solamente su un piccolo pezzo di terra. Visti i risultati, attualmente pi&ugrave; di 100 contadini in Honduras utilizzano questo nuovo sistema di coltivazione.</p>
<p>&laquo;Questo sistema funziona simulando ci&ograve; che la foresta pluviale causerebbe in modo naturale: l&rsquo;eliminazione delle erbe infestanti ed il riciclo degli elementi nutritivi fondamentali&raquo;, spiega Hands. Gli agricoltori coltivano filari di inga, una pianta locale le cui foglie dapprima creano l&rsquo;ombra che impedisce la propagazione delle erbacce che altrimenti prosperano alla luce, dopodich&egrave;, potate e lasciate sul terreno, si decompongono formando un denso pacciame che le erbacce non riescono a perforare. Allo stesso tempo, il fogliame decomposto restituisce al terreno elementi fondamentali come il fosforo, mentre le variet&agrave; coltivate crescono grazie a fori appositamente praticati nello strato di pacciame.</p>
<p>C&rsquo;&egrave; poi un altro vantaggio: i coltivatori- disboscatori sono in genere costretti ad addentrarsi per diverse miglia tra le colline, perch&egrave; le zone circostanti i loro villaggi hanno da tempo perduto la fertilit&agrave;. I lunghi spostamenti quotidiani impediscono alle donne ed ai bambini di collaborare alla cura dei campi ed alla raccolta. Il sistema a filari di inga, invece, consente di conservare e persino di recuperare la fertilit&agrave; dei terreni vicini alle loro case. &laquo;Le mie coltivazioni sono a cinquanta metri da casa mia&raquo;, dice Dionisio Cubas, un altro contadino che ha adottato questo sistema. &laquo;&Egrave; molto meglio, perch&egrave; ora non dobbiamo pi&ugrave; andare lontano e tutta la famiglia &egrave; coinvolta nella cura delle piante e nel lavoro. Quando i campi erano lontani, inoltre, i raccolti venivano spesso divorati dagli animali selvatici.&raquo;</p>
<p>Con il sostegno finanziario dell&rsquo;Unione Europea, Hands ha dedicato ventidue anni della sua vita al perfezionamento di questo sistema. Ora che il finanziamento si &egrave; esaurito, servono nuovi fondi per favorire la diffusione dei semi di inga e piantagioni modello che ne dimostrino il successo, in modo da contribuire rapidamente a salvare grandi superfici di foresta in tutto il mondo.</p>
<p>&laquo;I telegiornali non parlano della deforestazione a fini agricoli, ma, per quanto lenta, &egrave; una vera catastrofe ambientale&raquo; afferma Hands. &laquo;Questa gente &egrave; spaventosamente povera: non agisce per  vandalismo, ma solo per necessit&agrave;. Per questo noi dobbiamo offrire delle alternative.&raquo;</p>
<p>Simon Counsell, direttore della Rainforest Foundation, concorda: &laquo;Trovare nuove tecniche di coltivazione e mezzi di sostentamento per centinaia di milioni di contadini giunti nelle aree forestali tropicali negli ultimi decenni &egrave; elemento essenziale per la soluzione del problema della deforestazione. La coltivazione a filari di inga promette grandi risultati, perch&egrave; favorisce una produzione continuativa su suoli generalmente delicati e poco fertili.&raquo;</p>
<p>Intanto, sulle colline honduregne, la tecnica inventata da Hands si diffonde con il passaparola. Victor Coronado, un altro contadino che ha sostituito i fiammiferi con i semi di inga, &egrave; tra coloro che collaborano all&rsquo;insegnamento della nuova tecnica ad altri agricoltori. &laquo;Continueremo a girare, per insegnare ai contadini il nuovo metodo, in modo che possano cambiare le loro abitudini. E informeremo chi ancora non ne sa nulla. Questo nuovo sistema &egrave; chiaramente migliore, e noi lottiamo per la sua diffusione.</p>]]></content:encoded>
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		</item>
		<item>
		<title>ATHENS</title>
		<link>http://www.myairmagazine.com/2009/05/01/atene-2/</link>
		<comments>http://www.myairmagazine.com/2009/05/01/atene-2/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 23:00:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Destinations]]></category>

		<guid isPermaLink="false">http://www.myairmagazine.com/?p=393</guid>
		<description><![CDATA[Italians in Barcelona, Athens and Amsterdam describe what they love about their cities]]></description>
			<content:encoded><![CDATA[<p><em>An ancient place that&rsquo;s buzzing with activity</em></p>
<p>by <strong>Daniela Marcelli</strong></p>
<p align="center"><img height="326" width="450" alt="" src="/images/2009/may/088_MYAIR_May-July09 my_guides_atene01-79.jpg" /></p>
<p>My whole life is in Athens now. After 10 years living in this city, I can safely say I know it like the back of my hand. I first came here because of a relationship, but when the relationship ended, I stayed on.</p>
<p>Athens reminds me of Italy, which helps me feel less homesick, although home is still special of course. The streets here are always bustling with people. It&rsquo;s chaotic and polluted  at times, but it&rsquo;s this buzzing abundance that I find so stimulating.</p>
<p>People love the city life here. Everyone is always out but Athens is never stressful, no matter how hectic it is.</p>
<p>There&rsquo;s a strong Italian community, although I&rsquo;ve been lucky enough not to have only Italian friends since I&rsquo;ve been here. I get along very well with the Greeks, who share many Mediterranean traits with the Italians. Seeing Greece from the inside, as an Athenian, means enjoying its people. Athenians can come across as a little grumpy at first, but they soon come round. One of the things I immediately loved about Athens was the ability of its people to make visitors feel at ease right away. Italians give people a similar welcome, but I&rsquo;ve found it to be even more genuine here.</p>
<p>My favourite part of the city is around the Acropolis and the nearby meat and fish market, which I recommend everyone go to, particularly between the Plaka and Monastiraki, at the foot of the Acropolis. When the Olympics were on they created a walkway that&rsquo;s now a busy cultural area, with museums, markets and little Turkish shops.</p>
<p>It has an old-world Mediterranean feel mixed with a sense of the Orient. I love that.</p>
<p><a href="http://www.cityofathens.gr" target="_blank">www.cityofathens.gr</a><br />
<a href="http://www.athensguide.com" target="_blank">www.athensguide.com</a><br />
<a href="http://www.atene.org" target="_blank">www.atene.org</a></p>]]></content:encoded>
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		<title>ITALIAN TASTE</title>
		<link>http://www.myairmagazine.com/2009/05/01/italian-taste/</link>
		<comments>http://www.myairmagazine.com/2009/05/01/italian-taste/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 23:00:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Food]]></category>

		<guid isPermaLink="false">http://www.myairmagazine.com/?p=385</guid>
		<description><![CDATA[We talk to two Italian men, Giovanni Rana and Salvatore Calabrese who have made an international impact in their respective fields of pasta and cocktails]]></description>
			<content:encoded><![CDATA[<p><em>What does fresh tortellini have in common with cocktail recipes? The men behind their success&hellip;</em></p>
<p>texto <strong>Anny Baldissera</strong></p>
<p align="center"><img height="312" width="450" src="/images/2009/may/067_MYAIR_May-July09 italian_taste01-00.jpg" alt="" /></p>
<p>Two Italian names have become the standard-bearers of Italian taste throughout the world. The first, Cavaliere Giovanni Rana, is considered to be the father of fresh tortellini all over the world. He started as a baker but, thanks in part to his son&rsquo;s role as managing director of the Rana factory, Giovanni Rana is today the world symbol of fresh pasta. Over the years, the company has gained a healthy slice of the European and American markets, enough to make multinational corporations envious.</p>
<p>The second, Salvatore Calabrese, also known as  &ldquo;Maestro&rdquo;, comes from Sorrento. Like Rana, he had a humble start but had much ambition too; at the age of 11 he was already working as a waiter. Today he is a world famous bartender, Chevalier du Champagne since 1992, and he is the owner of Fifty, one of the most sophisticated bars in London.</p>
<p>Calabrese has also written books on the history of cognac and cocktail recipes, and is a friend of celebrities such as Cindy Crawford, Stevie Wonder, Nelson Mandela, Fidel Castro and even Queen Elizabeth II. This is just a small selection of the rich and famous who have tasted and appreciated his creations.</p>
<p>Even though both men project their talents over the entire world, they have a special liking for England. For Salvatore Calabrese, the country has become his second homeland, Meanwhile, for Giovanni Rana, England is his most recent challenge. He is determined to entice and convert Anglo-Saxon tastebuds to the best Italian tradition with his range of fresh pasta products, and a chain of Da Giovanni fast-food restaurants &ndash; yes, as well as being rigorously fresh, the pasta meals will not take more than eight minutes to cook and will not exceed &euro;8 per portion.</p>
<h3>GIOVANNI RANA</h3>
<p><strong>How did you start?</strong></p>
<p>I decided to become a baker when I was quite young because school wasn&rsquo;t for me really. At first, I didn&rsquo;t like it very much, but then it became a real passion. So, it was almost natural to move from bread to pasta. I decided to produce tortellini with my fianc&eacute;e. From that moment on we never stopped. The factory began to grow enormously but, to tell the truth, I never thought I&rsquo;d reach these levels.</p>
<p><strong>Are there any memories of your beginnings that are particularly dear to you?</strong></p>
<p>I started my work with an old motorbike, a Guzzino [Motoguzzi]. On the backseat, I had tied a wooden box where I put my home-made tortellini which I then delivered to the local shops.</p>
<p><strong>What do you think is the secret of your success? </strong></p>
<p>A great passion for my work &ndash; if I were born again I&rsquo;d still become a baker. But then, obviously, that was also the right moment. In the 60s and 70s there was a boom in the demand for fresh pasta. We were there at the right moment.</p>
<p><strong>You weren&rsquo;t the only ones, though. How did you compete with all your rivals, especially the multinationals?</strong></p>
<p>The big multinational concerns came on the scene much later. In the 90s they, too, started making fresh pasta, because they had realised that there was great demand.</p>
<p>There had been a substantial increase in competition, but we won because of our great respect for tradition, quality of the ingredients and the variety of our recipes.</p>
<p><strong>How and when did you start to conquer the European markets?</strong></p>
<p>Thanks to my son, Gian Luca, we have become a company that I like to define as a &ldquo;pocket-size multinational&rdquo;.  Today we are one of the world- renowned Italian food companies.</p>
<p><strong>You appear in many of your publicity campaigns. Was the idea yours?</strong></p>
<p>Yes, of course. I advise our customers to keep on eating our tortellini, so it is important that I show my face to convince them of what I say.</p>
<h3>SALVATORE CALABRESE</h3>
<p><strong>When did you start working as a bartender?</strong></p>
<p>At 11, when I lost my father. At that time I was working as a waiter in a hotel on the Amalficoast. But it was there I got the first notions of my future profession.</p>
<p><strong>What&rsquo;s the secret to becoming the perfect bartender? </strong></p>
<p>There are many, not one only. First of all, a thorough knowledge of alcoholic drinks. A bartender must know up to 500 different varieties.</p>
<p>I myself am renowned for my thorough knowledge of cognac. It is only thanks to a thorough knowledge that you can use your creativity to the best. But, unlike a chef that operates behind the scenes, a bartender, is also an entertainer.</p>
<p><strong>What do you mean?</strong></p>
<p>The bartender&rsquo;s art is not only that of making cocktails, but also that of getting into the psychology of the people. It is a lesson I learnt when I was a boy. Appearance, how the public sees you, the ability to entertain your customer, capture his mood, and humour him, is just as important. We are their confidants; the customers want to be entertained.</p>
<p><strong>How would you describe the barman par excellence?</strong></p>
<p>A barman uses his glass as a painter his canvas. I think of myself as a Michelangelo of cocktails.</p>
<p><strong>What is the dream of every bartender?</strong></p>
<p>Clearly, creating a cocktail that is remembered for all time. Like the Bloody Mary, created in 1921, or the Manhattan, in 1880. The art of a barman survives until the end of time.</p>
<p><strong>You also wrote some books on the world&rsquo;s most famous bartenders&#8230;</strong></p>
<p>Yes, a book that sold almost a million copies. For the first time I told the story of the bartenders who had created the most famous cocktails in the world, something no one had given much attention to.</p>
<p><strong>How would you define a cocktail par excellence?</strong></p>
<p>A good cocktail is like a beautiful woman, it must satisfy three fundamental senses: sight, smell and taste. The aroma of a cocktail is important, but also its image and the way it is presented. And finally, its flavour must be the sum of all three key elements.</p>]]></content:encoded>
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		<title>AS NATURE INTENDED</title>
		<link>http://www.myairmagazine.com/2009/05/01/as-nature-intended/</link>
		<comments>http://www.myairmagazine.com/2009/05/01/as-nature-intended/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 23:00:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Destinations]]></category>

		<guid isPermaLink="false">http://www.myairmagazine.com/?p=387</guid>
		<description><![CDATA[Today’s architects are drawing on local traditions and new technologies to help build a sustainable future]]></description>
			<content:encoded><![CDATA[<p><em>Architects are building on local traditions for an eco-friendly future</em></p>
<p>text <strong>Roberto Giussani</strong></p>
<p align="center"><img height="330" width="360" src="/images/2009/may/082_MYAIR_May-July09 as_nature01-00.jpg" alt="" /></p>
<p>When I was a student of architecture at the Milan Politecnico, I was asked in an exam to compare traditional Normandy houses with a modern residential building on the outskirts of Caen. With hundreds of years between the two buildings, there were obviously many differences. But it was surprising how many characteristics were also common to both. They were both constructed from the same materials, stone, lime and local wood, they shared a design which offered the least resistance to the strong ocean winds, they had similar roof ventilation systems, and they shared a similar general aesthetic and impact on the landscape.</p>
<p>For Dominique Gauzin-Muller &ndash; French architect and writer on sustainability in town planning and building &ndash; &ldquo;the search for environmental quality is an ancestral attitude to establish a harmonic balance between man and the nature that surrounds him&rdquo;. Indeed, in the past 25 centuries, construction in Europe has centred on &ldquo;free&rdquo; locally available natural resources, and on the coherence of materials, techniques and places.</p>
<p>To find the cultural roots of the world&rsquo;s most recent and stunning eco-architecture, we must look to the past. The industrial revolution fuelled the worldwide demand for high living standards, but this came at a cost, consuming non-renewable resources and producing enormous quantities of waste. The building sector was transformed into a polluting machine in the process, but without this process, eco-architecture wouldn&rsquo;t have evolved into its current shape.</p>
<p>At the beginning of the 20th century, the German architect Martin Wagner, the &ldquo;green prophet&rdquo;, and his colleague Leberecht Migge, an expert in gardens and the relationship between town and territory, had developed the Wachsende Haus, the &ldquo;growing house&rdquo;. This concept described a flexible house that could be extended or permeated by nature. It&rsquo;s exciting to recognise in Wagner&rsquo;s studies themes taken up by today&rsquo;s debate on sustainability. Those themes include using multidisciplinary methods, integrating ample green areas into built-up areas, &ldquo;dialogue&rdquo; between external and internal areas, limiting energy and water consumption, and recycling.</p>
<p>In the late 60s and 70s, a generation ready to criticise the industrialised world economy had to deal with the first global energy crisis, and the recognition of environmental degradation. Sustainable development was identified as the key theme: future generations&rsquo; quality of life depended on the sustainability of human development with reference to the resources, and not only energy resources, of the planet.</p>
<p>In this context, the times are ripe for project designers such as Paolo Soleri &ndash; with his visionary Arcosanti &ndash; Joachim Eble or Lucien Kroll to develop a low-tech, almost pre-industrial approach. They contrast with the blatantly high-tech constructions of the rising stars of international architecture &ndash; Renzo Piano, Thomas Herzog, and Norman Foster, who has created one of today&rsquo;s defining eco-tech symbols in the shape of the Frankfurt Commerzbank tower. These bold architects put their trust in solving the ecological dilemmas of architecture and managed to successfully combine renewable sources of energy alongside new technologies and materials.</p>
<p>Sustainable development was finally discussed at the 1992 Earth Summit in Rio de Janeiro. By sparking  off reflections, proposals and new challenges at all levels of society, in the years to come it was to stimulate an architecture that is contemporary and humanistic, with a fresh and functional image.</p>
<p>In works such as the Dutch Institute for Forestry and Nature Research in Wageningen, which was designed by Behnisch &amp; Partner, or the General Agency for the Environment of Dessau, designed by the duo Sauerbruch-Hutton, there is a fusion of traditional techniques and materials with innovative industrial products. Such buildings adopt &ldquo;bioclimatic&rdquo; principles, such as positioning the building to utilise the prevailing winds, thermal insulation, energy passivity, the life cycle and the soundness of the materials, and recycling of energy, water and waste.</p>
<p>By incorporating a long-term vision into their designs, by attending to seasonal rhythms and context, whether natural or urban, the new generation of architects have expressed a relaxed balance with the environment.</p>
<p>For Frei Otto, &ldquo;eco&rdquo; building and living means &ldquo;passing from an attitude of hostility towards live nature to an attitude of collaboration&rdquo;, a daily experimentation that society is invited to share &ndash; society being planners and project designers, industry, science and the art worlds, but above all us &ldquo;simple&rdquo; inhabitants of buildings and cities.</p>
<h3>ECO-ARCHITECTURE WEB LINKSI</h3>
<p><a target="_blank" href="http://www.en.wikipedia.org/wiki/Martin_Wagner_(architect)">www.en.wikipedia.org/wiki/Martin_Wagner_(architect)</a><br />
<a target="_blank" href="http://www.arcosanti.org/project/background/soleri/main.html">www.arcosanti.org/project/background/soleri/main.html</a><br />
<a target="_blank" href="http://www.eble-architektur.de/index_deu.html">www.eble-architektur.de/index_deu.html</a><br />
<a target="_blank" href="http://www.rpbw.com">www.rpbw.com</a><br />
<a target="_blank" href="http://www.herzog-und-partner.de/english/index.html">www.herzog-und-partner.de/english/index.html</a><br />
<a target="_blank" href="http://www.fosterandpartners.com">www.fosterandpartners.com</a><br />
<a target="_blank" href="http://www.behnisch.com#">www.behnisch.com#</a><br />
<a target="_blank" href="http://www.sauerbruchhutton.de">www.sauerbruchhutton.de</a></p>]]></content:encoded>
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		<title>ME AND YOU</title>
		<link>http://www.myairmagazine.com/2009/05/01/me-and-you-9/</link>
		<comments>http://www.myairmagazine.com/2009/05/01/me-and-you-9/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 23:00:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Me and You]]></category>

		<guid isPermaLink="false">http://www.myairmagazine.com/?p=361</guid>
		<description><![CDATA[See Venice through Woody Allen’s glasses]]></description>
			<content:encoded><![CDATA[<p><em>See Venice through the eyes of a Hollywood legend</em></p>
<p align="center"><img height="296" width="450" src="/images/2009/may/017_MYAIR_May-July09 me_and_you01-18.jpg" alt="" /></p>
<p><strong>Who?</strong><br />
WOODY ALLEN</p>
<p><strong>Where?</strong><br />
VENICE</p>
<h3>WHERE HE STAYS</h3>
<p>Though Woody might not have stayed at Hotel Gritti Palace (Campo Santa Maria del Giglio), he certainly booked his characters into it in his 1996 musical Everyone Says I Love You. This gorgeous hotel also featured in the 1979 James Bond film Moonraker. Its glamour doesn&rsquo;t come cheap &ndash; expect to pay around &euro;330 per room, per night.</p>
<p><a target="_blank" href="http://www.starwoodhotels.com">www.starwoodhotels.com</a></p>
<p><strong>WHY NOT TRY?</strong> Hotel Flora, which is just around the corner from Gritti, at 2283/a Calle dei Bergamaschi, and only a few minutes walk from piazza San Marco. OK, it&rsquo;s not as opulent as its more famous neighbour, but with rooms starting at &euro;80 a night, it&rsquo;s far more economical.</p>
<p><a target="_blank" href="http://www.hotelflora.it">www.hotelflora.it</a></p>
<h3>WHERE HE EATS</h3>
<p>Woody has been seen to dine at Ristorante Gran Caff&egrave; Quadri (121 Piazza San Marco) when he&rsquo;s in town for the city&rsquo;s world-famous film festival. Marcel Proust was also known to frequent this elegant eatery. Beware of the prices &ndash; main courses can cost as much as &euro;49.</p>
<p><a target="_blank" href="http://www.quadrivenice.com">www.quadrivenice.com</a></p>
<p><strong>WHY NOT TRY?</strong> Even though it doesn&rsquo;t have the celebrity cachet of Quadri (133-4 Piazza San Marco), Caff&eacute; Lavena still has all the wedding-cake-style interior d&eacute;cor and, according to locals, serves the best espresso in town.</p>
<p><a target="_blank" href="http://www.lavena.it">www.lavena.it</a></p>
<h3>WHERE HE VISITS</h3>
<p>Woody Allen married his current spouse, Soon-Yi Previn, at the Palazzo Cavalli-Franchetti (near Ponte dell&rsquo;Accademia), a 16th-century palace. The city&rsquo;s then-mayor Massimo Cacciari conducted the ceremony.</p>
<p><strong>WHY NOT TRY?</strong> Though the Palazzo Cavalli-Franchetti isn&rsquo;t open to the public, there are plenty of other historic dwellings worth visiting in the city. Try the Ca&rsquo; d&rsquo;Oro (3932 Cannaregio (accessed from Strada Nuova), a 15th-century palace, which also contains the late Baron Giorgio Franchetti&rsquo;s art collection. <a target="_blank" href="http://www.cadoro.org">www.cadoro.org</a></p>]]></content:encoded>
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		<title>MY LIST</title>
		<link>http://www.myairmagazine.com/2009/05/01/my-list-9/</link>
		<comments>http://www.myairmagazine.com/2009/05/01/my-list-9/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 23:00:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[My List]]></category>

		<guid isPermaLink="false">http://www.myairmagazine.com/?p=353</guid>
		<description><![CDATA[Close to Myair.com’s network, there are some great things to do, like Amsterdam’s Open Gardens Days which sees the city’s private spaces open to the public]]></description>
			<content:encoded><![CDATA[<p><em>Top events across the Myair.com network</em></p>
<p align="center"><img height="302" width="450" src="/images/2009/may/008_MYAIR_May-July09 my_list01-01.jpg" alt="" /></p>
<h5>I Tri da Cruci, Tropea - Reggio Calabria<br />
3 May, 2009 <a target="_blank" href="http://www.prolocotropea.eu/public/tri.html">www.prolocotropea.eu/public/tri.html</a></h5>
<p>This folk festival commemorates the end of the Saracens&rsquo; occupation of Tropea during the Middle Ages. Celebrations culminate with the burning of a wooden mannequin on a camel, which evokes the hated figure of the occupying forces. The ceremony is accompanied by other events including masses held in Santa Maria dell&rsquo;Isola church, fireworks and street performances.</p>
<h5>Watersports Festival, Palermo<br />
16-24 May, 2009 <a target="_blank" href="http://www.wwfestival.com">www.wwfestival.com</a></h5>
<p>Don&rsquo;t miss this watersports festival on the shores of Palermo, which includes windsurfing, beach volleyball, sky diving, paragliding, kite surfing, sailing, golf, jazz, a photography contest and a lot more in the setting of Mondello Beach. Organised by the Albaria Club, the festival has a long tradition of windsurfing competitions, which has increased its profile in the past few years.</p>
<h5>Babel Comics Festival, Athens<br />
June, 2009 <a target="_blank" href="http://www.babelfestival.gr">www.babelfestival.gr</a></h5>
<p>Every year, the International Babel Comics Festival, which is held in the lively Athens district of Gazi, attracts people from all over the world. The festival is well-known for its rich displays of comic art, concerts, street theatre performances and animated film screenings. There will be the best of new comic book design talent, while past exhibitions have featured classic heroes such as Dick Tracy, Flash Gordon, Tarzan and Valentina.</p>
<h5>Open Garden Days, Amsterdam<br />
19-21 June, 2009 <a target="_blank" href="http://www.grachtenmusea.nl">www.grachtenmusea.nl</a></h5>
<p>Discover the hidden beauty of Amsterdam&rsquo;s gardens when around 25 normally private gardens between Brouwersgracht and the Amstel River open to the public for the weekend as part of the annual Open Garden Days event. All participating gardens can provide maps &ndash; they will be marked by a blue sign and are within walking distance of each other.</p>
<h5>Istanbul Design Week<br />
16-21 June 2009 <a target="_blank" href="http://www.istanbuldesignweek200.com">www.istanbuldesignweek200.com</a></h5>
<p>Held at Istanbul&rsquo;s iconic Galata Bridge, this event is the perfect place to connect with businesses and individuals from all over the world, and catch up with the latest Asian and European trends from the design industry. Previous editions have included &ldquo;Innovative Appliance Concepts&rdquo;, which proposed ideas such as tables that cook and dishwashers without water.</p>
<h5>Gods of Metal, Monza<br />
27-28 June, 2009 <a target="_blank" href="http://www.godsofmetal.it">www.godsofmetal.it</a></h5>
<p>Held in Monza&rsquo;s Brianteo football stadium, Gods of Rock is back for another instalment of heavy rock and headbanging. This year&rsquo;s headliners include M&ouml;tley Cr&uuml;e on Saturday night, with warm-up bands including Backyard Babies and Queensr&yuml;che. On Sunday, the earlier gigs come from Napalm Death and Paul Gilbert, while Slipknot will end proceedings.</p>]]></content:encoded>
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		<title>LA CASA NEL VERDE</title>
		<link>http://www.myairmagazine.com/2009/05/01/la-casa-nel-verde/</link>
		<comments>http://www.myairmagazine.com/2009/05/01/la-casa-nel-verde/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 23:00:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Design Italian]]></category>

		<guid isPermaLink="false">http://www.myairmagazine.com/?p=336</guid>
		<description><![CDATA[Eco-architettura tra tradizione e nuove tecnologie]]></description>
			<content:encoded><![CDATA[<p><em>Architettura ecologica tra tradizioni locali e nuove tecnologie</em></p>
<p>testo di <strong>Roberto Giussani</strong></p>
<p align="center"><img height="330" width="360" src="/images/2009/may/082_MYAIR_May-July09 as_nature01-00.jpg" alt="" /></p>
<p>Ancora novello studente di Architettura al Politecnico di Milano, mi imbattei in un test d&rsquo;esame che chiedeva di confrontare le abitazioni tradizionali della Normandia con un moderno edificio residenziale, realizzato nella periferia di Caen. Per quanto fosse evidente che centinaia d&rsquo;anni di esperienza progettuale e di innovazioni tecniche ne avessero permesso una sostanziale reinterpretazione, molte erano le caratteristiche comuni, dai materiali utilizzati - pietre, calce e legno reperibili localmente - ad un orientamento virtuoso, studiato per offrire la minor resistenza ai forti venti oceanici, dal sistema strutturale di aerazione dei tetti e di raccolta e smaltimento delle acque al generale aspetto estetico.</p>
<p>Per Dominique Gauzin-Muller - architetto e giornalista francese esperta nel tema della sostenibilit&agrave; urbanistica ed edilizia - &laquo;La ricerca della qualit&agrave; ambientale &egrave; un&rsquo;attitudine ancestrale a stabilire un equilibrio armonico tra l&rsquo;uomo e la natura che lo circonda&raquo;. Nell&rsquo;arco dei secoli, infatti, in Europa si sono affermate abitudini e tendenze del costruire che utilizzavano le risorse naturali pi&ugrave; economiche e pi&ugrave; facili da reperire a livello locale, rispettose del delicato equilibrio che sempre dovrebbe instaurarsi tra luoghi naturali ed edifici.</p>
<p>Da questo punto di vista, l&rsquo;architettura tradizionale risulta ai nostri occhi come una sorprendente anticipazione della moderna architettura sostenibile.</p>
<p>Ecobuilding, ecologiacal buiding, architettura ecologica&hellip;&egrave; dunque nel passato che affondano le radici culturali di questi termini, che tornano d&rsquo;attualit&agrave; grazie alle principali correnti dell&rsquo;architettura internazionale. Nel &lsquo;Vecchio Mondo&rsquo; gli esempi di questa continuit&agrave; certamente non mancano. &Egrave; sufficiente guardare con attenzione agli edifici tradizionali, pensati e costruiti prima che la rivoluzione industriale - con i tanti e profondi cambiamenti impressi alla societ&agrave; del tempo e con l&rsquo;incontrollata richiesta di nuovi edifici - trasformasse il settore delle costruzioni in una macchina per inquinare, producendo enormi quantit&agrave; di rifiuti e consumando fondamentali risorse non rinnovabili.</p>
<p>Gi&agrave; agli inizi del Novecento l&rsquo;architetto tedesco Martin Wagner, il &lsquo;profeta verde&rsquo;, sviluppa col collega Leberecht Migge, esperto d&rsquo;arte dei giardini e del rapporto tra citt&agrave; e territorio, la Wachsende Haus, la &lsquo;casa che cresce&rsquo;, una realt&agrave; abitativa flessibile, ampliabile e permeata dalla  natura circostante.</p>
<p>&Egrave; emozionante riconoscere negli studi di Wagner - vivacizzati nel 1932 da un &lsquo;concorso di idee&rsquo; al quale partecipano pi&ugrave; di mille professionisti - numerosi temi ripresi dall&rsquo;odierno dibattito sulla sostenibilit&agrave; architettonica ed urbanistica: metodo multidisciplinare, progetti economici ma di elevata qualit&agrave;, attenzione al rapporto tra spazi esterni ed interni, integrazione delle aree edificate con ampie zone verdi, contenimento del dispendio energetico ed idrico, raccolta differenziata dei rifiuti.</p>
<p>&Egrave; comunque nei ribollenti anni fine &rsquo;60 e &rsquo;70 - quando una generazione gi&agrave; propensa a criticare il modello economico dei paesi industrializzati deve fare i conti con la prima crisi energetica globale e con il riconoscimento di un crescente degrado ambientale e climatico -  che viene identificato il tema chiave di &lsquo;sviluppo sostenibile&rsquo;. La qualit&agrave; della vita delle future generazioni dipende dalla sostenibilit&agrave; dello sviluppo umano rispetto alle risorse, non solamente energetiche, del pianeta.</p>
<p>I tempi sono propizi perch&eacute; progettisti quali Paolo Soleri - con la sua visionaria Arcosanti Joachim Eble o la belga Lucien Kroll comincino ad elaborare un approccio low-tech, quasi &lsquo;pre- industriale&rsquo;, come risposta provocatoria a quello spregiudicatamente high-tech delle allora nascenti stelle dell&rsquo;architettura internazionale: Renzo Piano, il tedesco Thomas Herzog, Norman Foster. Quest&rsquo;ultimo firmer&agrave; un simbolo assoluto dell&rsquo;eco- tech con la torre della Commerzbank di Francoforte Lo &lsquo;sviluppo sostenibile&rsquo; viene finalmente discusso dai pi&ugrave; alti vertici mondiali al Summit della Terra di Rio de Janeiro del 1992. Innescando riflessioni, proposte e nuove sfide a tutti i livelli della societ&agrave;, stimoler&agrave; negli anni a seguire un&rsquo;architettura contemporanea, umanista e dall&rsquo;immagine fresca e funzionale.</p>
<p>In lavori come l&rsquo;Istituto di Ricerca olandese di Wageningen di Behnisch &amp; Partner o l&rsquo;Agenzia Generale per l&rsquo;Ambiente di Dessau, progettata dal duo Sauerbruch-Hutton, si fondono tecniche e materiali tradizionali con prodotti industriali innovativi, in accordo a principi &lsquo;bioclimatici&rsquo; quali l&rsquo;orientamento ed i venti dominanti, l&rsquo;isolamento termico, la passivit&agrave; energetica, il ciclo di vita e la sanit&agrave; dei materiali, il riciclo di energia, acque e rifiuti.</p>
<p>Con lo sguardo puntato al futuro, attente ai ritmi stagionali ed al contesto, naturale o urbano che sia, nuove leve di architetti tornano ad interpretare geometrie, ombre e volumi, esprimendo un rilassante, salutare ed affascianate equilibrio con l&rsquo;ambiente.</p>
<p>Per il maestro Frei Otto, costruire ed abitare &lsquo;eco&rsquo; significa &laquo;passare da un atteggiamento di ostilit&agrave; verso la natura vivente ad un atteggiamento di collaborazione con essa&raquo;, una quotidiana sperimentazione, che la societ&agrave; intera &egrave; invitata a condividere: pianificatori e progettisti, l&rsquo;industria, la scienza e l&rsquo;arte, certamente, ma soprattutto noi, &lsquo;semplici&rsquo; abitanti di edifici e citt&agrave;.</p>
<h3>ECO-ARCHITECTURE WEB LINKSI</h3>
<p><a target="_blank" href="http://www.en.wikipedia.org/wiki/Martin_Wagner_(architect)">www.en.wikipedia.org/wiki/Martin_Wagner_(architect)</a><br />
<a target="_blank" href="http://www.arcosanti.org/project/background/soleri/main.html">www.arcosanti.org/project/background/soleri/main.html</a><br />
<a target="_blank" href="http://www.eble-architektur.de/index_deu.html">www.eble-architektur.de/index_deu.html</a><br />
<a target="_blank" href="http://www.rpbw.com">www.rpbw.com</a><br />
<a target="_blank" href="http://www.herzog-und-partner.de/english/index.html">www.herzog-und-partner.de/english/index.html</a><br />
<a target="_blank" href="http://www.fosterandpartners.com">www.fosterandpartners.com</a><br />
<a target="_blank" href="http://www.behnisch.com#">www.behnisch.com#</a><br />
<a target="_blank" href="http://www.sauerbruchhutton.de">www.sauerbruchhutton.de</a></p>]]></content:encoded>
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		<title>BRIGHT SPARKS FOR SUMMER 09</title>
		<link>http://www.myairmagazine.com/2009/05/01/bright-sparks-for-summer-09/</link>
		<comments>http://www.myairmagazine.com/2009/05/01/bright-sparks-for-summer-09/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 23:00:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Fashion]]></category>

		<guid isPermaLink="false">http://www.myairmagazine.com/?p=383</guid>
		<description><![CDATA[Fashion designers shrug off the recession with luxurious fabrics and vivid colours]]></description>
			<content:encoded><![CDATA[<p><em>It&rsquo;s bold colours and luxurious fabrics all the way this season as designers snub the recession</em></p>
<p>text <strong>Katie Greengrass</strong></p>
<p align="center"><img height="330" width="113" src="/images/2009/may/062_MYAIR_May-July09 bright_sparks01-00.jpg" alt="" /><img height="330" width="133" src="/images/2009/may/062_MYAIR_May-July09 bright_sparks01-02.jpg" alt="" /><img height="330" width="115" src="/images/2009/may/062_MYAIR_May-July09 bright_sparks01-04.jpg" alt="" /></p>
<p>Forget the credit crunch, because the catwalk has shrugged it off. As the summer 09 collections exploded in colour and print, the message was clear &ndash; the world&rsquo;s top designers were not about to be defeated by the economic downturn, in fact they were going to defy the credit crunch in magnificent Technicolor.</p>
<p>Against a backdrop of economic gloom, summer fashion is all about fantasy, hope and joie de vivre and this year was exemplified in every bright colour, exotic print and glorious fabric imaginable. Cypriot designer and red carpet favourite Erdem exploited fantasy in his summer 09 collection. Based on Shakespeare&rsquo;s A Midsummer Night&rsquo;s Dream, he showcased more exquisite lace and beautifully ornate printed silk than you can shake a stick at. He was certainly not going to let a little thing like plummeting wealth get in the way of his artistic vision.</p>
<p>The colour creators Alber Elbaz at Lanvin and English- born, New-York based Matthew Williamson broke all styling rules by clashing the most unlikely of hues from tangerine and vibrant red to pink and peach, turquoise and lime. Their colourful outfits were not only beautifully executed, but also brilliantly hopeful. Why dress in sombre black and white when you can fashion your wardrobe in every colour of the rainbow?</p>
<p>What set this season&rsquo;s collections together, however, were not only their defiance of economic decline but also the influence on the catwalk from around the globe. Italian design duo Dolce &amp; Gabbana displayed an unusual and unique collection that drew heavily upon Japanese history. Their silk pyjama-style suits, layered with obi-style sashes and kimono skirts had a somewhat traditional geisha feel to them.</p>
<p>Paris fashion house Hermes&rsquo; cowboy catwalk collection on the other hand could have figured in a western. Models wore faded denim blazers, tassel- laden skirts finished with Stetsons and cowboy boots &ndash; so there lay the influence of America&rsquo;s wild west.</p>
<p>The most exotic of shows was Louis Vuitton&rsquo;s Paris tribute to tribal culture: models in feathered tunics, animal trim bags and beaded sandals headed up a catwalk which was seeped in jungle fever.</p>
<p>Nature was another strong theme in the collections with designers favouring more animal print than ever before. We saw flashes of snakeskin at Prada and head-to-toe leopard print at Just Cavalli, with Louis Vuitton plumping for the unlikely combinations of leather, PVC and suede. Enfant terrible of fashion, East End boy Alexander McQueen even featured skeletal x-ray like images on his dresses and suits &ndash; trust him to make the shocking strangely exciting.</p>
<p>The trick with this year&rsquo;s collections is to draw small details from the big outfits displayed on the catwalk. Whether it be colour clashing to update last year&rsquo;s brights or adding a leopard print belt or snakeskin bag to last season&rsquo;s suit, it&rsquo;s all about those little details. Invest small in new things and big in classic shapes. So if you&rsquo;re opting for a Hermes-style gaucho get-up, then shop big for classics like denim and suede and small on tassels and capes which are likely to date quickly. One thing we should all invest in for summer, however, is colour. Bright and bold makes a sharp statement and although things may be looking down in economic terms, our wardrobe need not.</p>
<p>Although the summer 09 catwalk collections were brilliantly defiant in many ways, the world&rsquo;s leading design talents were not trying to belittle the fact that we are spending less, they were showing us that we needn&rsquo;t be defeated by the recession, we just need to try a little harder to be brighter.</p>]]></content:encoded>
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		<title>MY BUSINESS TREND</title>
		<link>http://www.myairmagazine.com/2009/05/01/my-business-trend-9/</link>
		<comments>http://www.myairmagazine.com/2009/05/01/my-business-trend-9/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 23:00:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[My Business Trend]]></category>

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		<description><![CDATA[There will always be a market for health and beauty centres, as a Thai spa in Rome has found to its benefit]]></description>
			<content:encoded><![CDATA[<p><em>Beat the credit crunch &ndash; open a Thai spa in a city centre like Rome&rsquo;s</em></p>
<p align="center"><img height="330" width="247" src="/images/2009/may/015_MYAIR_May-July09 my_business01-02.jpg" alt="" /></p>
<p>There may be an economic crisis on, but one sector does not seem to be feeling the pinch: the beauty and body care field. A clear sign of its continuous growth are the numerous spas popping up in every corner of Europe&rsquo;s major cities. But with so much to choose from, originality is a must.</p>
<p>In central Rome, there&rsquo;s a little corner of Thailand called Kami Spa, a five-storey temple devoted to caring for the body and mind. The owners apply Buddhist and Hindu principles in their &ldquo;ethical business&rdquo;, ensuring customers enjoy an authentic Thai experience provided by the all-Asian staff.</p>
<p>The design and furnishings, created by two renowned Thai  architects, are also oriental in style. The spa, which covers 1500m2 and is made from natural materials such as wood, stone and water, features 10 treatment rooms and five suites, an onsen pool, a beauty salon, Turkish baths and a shop.</p>
<p>The array of face and body treatments available combine innovation with past tradition. The massages on offer range from shiatsu, Nuad Thai, Balinese, jamu with Chinese and Indian techniques to business massage.</p>
<p>If you&rsquo;re looking for a facial, don&rsquo;t miss &ldquo;three masks&rdquo;, a series of anti-aging treatments that aims to achieve up to 75% cell renewal, leaving the skin as much as 32% smoother.  That&rsquo;s an hour-and-a-half of pure indulgence for &euro;150.</p>
<p>Kami Spa, Via degli Avignonesi, 12, 00187 Roma (RM), Italy Tel. (+39) 06 4201 0039 Fax. (+39) 06 4201 3012 info@kamispa.com; <a target="_blank" href="http://www.kamispa.com">www.kamispa.com</a></p>]]></content:encoded>
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